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A 5-step practical guide to taking action

A 5-step guide to structuring growth when you are alone or in a small team.
Why read this guide?Step 1: Clarify your directionStep 2 : Laying the foundations for the commercial systemStep 3 : Prioritize your acquisition actionsStep 4 : Create a simple management systemStep 5: Surround yourself without recruiting

Why read this guide?


Are you working alone or in a small team, with a strong mission but limited resources? Are you looking for a practical and effective method to structure your growth? This guide is for you.

It provides you with the 5 foundations you need to lay in order to move forward in a realistic, operational manner that is aligned with your impact.

Step 1: Clarify your direction

Objective : Formulate a clear and memorable value proposition.

  • What is my role in the change I want to bring about ?
  • Who am I talking to, in what context ?
  • What concrete result do I allow AI test: does GPT correctly rephrase your mission if you give it your sentence ? If not, rework it.

Step 2 : Laying the foundations for the commercial system

Objective : Formalize the customer journey and accessible acquisition channels

  • Mapping the key stages : discovery → initial contact → conversion
  • Define your initial active channels : LinkedIn, word of mouth, influencers
  • Create a clear landing page with social proof and a simple CTA. Think “field discovery”: local partnerships, targeted newsletters, high-impact events.

Think “field discovery”: local partnerships, targeted newsletters, impactful events.

Step 3 : Prioritize your acquisition actions

Objective : Activate levers with rapid ROI, without an advertising budget

  • Identify 2-3 actions that can be implemented quickly
  • Differentiate between short term (appointment scheduling) and long term (sector visibility)
  • Measuring impact with micro-KPIs (clicks, responses, conversion rates)

Vivinnov co-pilots these tests to maximise the useful signal in real time.

Step 4 : Create a simple management system

Objective : To have a clear vision and framework for iteration

  • Select 2 to 3 indicators to be monitored each week (leads, appointments, referrals)
  • Maintain a weekly ritual: keep / stop / adjust
  • Use a quick assessment grid : impact/time/enjoyment

Tools for simple and effective monitoring :

  • Notion : creation of a tracking database - Highly customisable, perfect for creating visual weekly tracking + easy sharing with a team.
  • Excel : creating a tracking spreadsheet - Extremely quick to set up, works for tracking KPIs and iterations.
  • Trello : creating a planning board - Easy to use in Kanban mode for tracking tests/experiments.

Step 5 : Surround yourself without recruiting

Objective : Increase efficiency without overburdening HR

  • Pool certain functions with other projects (growth, communication, product)
  • Identify one or two trusted partners to outsource specific components.
  • Co-developing clear deliverables for smart delegation

Vivinnov acts as a temporary task force to accelerate without recruiting

Download the complete checklist

Checklist : structuring your growth step by step

FAQ - Your frequently asked questions


→ Clarify your direction with a simple sentence, tested with AI.  (See step 1)

→ Yes, by activating organic channels (See Step 3)

→ Create a simple discovery → conversion system (See Step 2)

→Select a maximum of 2 to 3 indicators (See Step 4)

→ Co-create with committed partners  (See Step 5)

→ Book a free diagnosis here : vivinnov.fr/contact


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