Business development and visibility
Business developmentGrowth marketingCommunity management Website Graphic design
Description
In the funeral sector, which is characterised by its traditional and regulated codes, innovation is rare. However, the demands of families are changing: they want more humane, symbolic and meaningful gestures.
It is in this context that Les Flories was born, a simple, universal and eco-friendly ritual: offering families a symbolic object to accompany them in their grieving process.
Their ambition: to change funeral practices by introducing innovations that restore meaning, gentleness and a more human dimension to ceremonies and remembrance.
Context of the mission :
Les Flories aim to build a strong brand image to reach both families and professionals, and to establish themselves as a complementary solution to existing practices. The team has asked us to define and implement their communication and digital marketing strategy, activate visibility levers through media and social networks, structure commercial prospecting, and identify development opportunities (competitions, trade shows, calls for projects) to accelerate growth.
Our mission :
Supporting Les Flories in building an inspiring brand, implementing a digital strategy and rolling out commercial operations to transform funeral practices.
Discover our 4-step method
Levers activated by Vivinnov
4 steps to revive growth in Flories
Visibility & awareness
We began by laying the foundations for a strong and consistent brand image: creating profiles on social media, implementing a tailored editorial strategy, and regularly engaging with communities. At the same time, we created the Les Flories website and launched an initial press relations campaign to establish the project as a recognized innovation in the funeral sector..
Graphic design & brand identity
We designed commercial and institutional materials (brochures, leaflets, etc.), working on the concept and how to present it accurately. The goal was to give teams clear and compelling tools for communicating with partners, influencers, and decision-makers.
Business Development
Next, we took action in the field: direct prospecting with funeral homes, participating in trade shows, organizing meetings with prospects and partners. We also identified relevant competitions, labels, and calls for projects to establish the legitimacy of the project. Finally, we co-developed a unifying sales pitch that was in line with the expectations of both professionals and families.
Digital prospecting & amplification
Finally, to further expand Les Flories' reach, we launched digital prospecting campaigns (LinkedIn, emailing), working on message writing and precise targeting. This approach enabled us to quickly increase awareness and open up new opportunities for collaboration, well beyond our initial circles.
And now?
Les Flories is gaining recognition and legitimacy among funeral service providers every day. Feedback has been very positive: families and professionals appreciate the added value, both as a gesture of comfort and as a new way to pay tribute.
Les Flories continues on its path with a clear goal: to convince more and more professionals to adopt Les Flories, making it a modern, respectful, and meaningful choice.